Julia Mascini
Senior Associate | Lawyer
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+31 (0)70 318 4200
Intellectual property, Media and Advertising
The legal basis for innovation and transparency
The path to sustainable growth is innovation, and innovation requires imagination. Whether it concerns the development of a medicine, the design of timeless products or the composition of a global hit, every breakthrough begins as an idea. Intellectual property rights provide the legal framework to protect and commercially exploit innovation. Rules governing media and advertising provide guidance on how innovations, products and services are presented to the public, and contribute to transparency, trust and a level playing field in the market.
Strategic protection and exploitation of innovation
Our Intellectual Property, Media & Advertising section assists companies in protecting, exploiting and enforcing their intellectual property rights. By thoroughly immersing ourselves in our clients' innovations and ambitions, we understand what matters and can support them in making strategic choices that stand the test of time – from structuring IP portfolios with a view to scaling or selling, to advising on demanding IP-driven transactions and disputes.
Our lawyers combine legal precision with in-depth sector insight. Where relevant, we work closely with our tax team in relation to the innovation box. When expansion into new markets is planned, clients can also draw on support from our geographically oriented desks, such as our Latin America, India, Japan and China desks.
Key contacts
Philip ter Burg
Partner | Lawyer
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+31 (0)70 318 4828
Jan Holthuis
Partner | Lawyer
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+86 (0)21 61730388
